Alt Ltd. (“we”, “us”, or “Alt”) is committed to protecting your personal information and respecting your privacy. This policy explains how we collect, use, store, and protect your data when you visit our website or use our services.
By using this website, you agree to the practices outlined below.
1. What personal information we collect
We collect the following types of information when you browse our website, register an account, or place an order:
- Your name, email address, phone number, and postal address
- Your payment details (processed securely by third-party providers)
- Order history and purchase preferences
- Login credentials if you create an account
- Communications and correspondence sent to customer support
- Technical data such as IP address, browser type, operating system, and pages visited
We only collect the minimum amount of data needed to provide our services and fulfil your orders.
2. How we use your information
We use your personal information for the following purposes:
- To process and deliver your orders
- To create and manage your account
- To respond to your queries or requests
- To improve the functionality and performance of our website
- To send transactional emails such as order confirmations and delivery updates
- To comply with legal obligations and resolve any disputes
We may also use your information to send relevant updates or promotions if you have opted in. You can unsubscribe at any time.
3. Legal basis for processing
Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:
- Consent – when you sign up for marketing emails
- Contract – to process and deliver your orders
- Legal obligation – to comply with tax or regulatory requirements
- Legitimate interests – to improve user experience and prevent fraud
4. How we protect your data
We take reasonable steps to ensure your data is protected:
- Our website uses SSL encryption to protect data during transmission
- Access to your data is restricted to authorised personnel only
- We use trusted third-party payment processors for all transactions
- We regularly monitor our systems for vulnerabilities
Despite these precautions, no online platform is entirely risk-free. We encourage you to use strong passwords and be cautious with account details.
5. Who we share your data with
We only share your information when necessary and in the following cases:
- With delivery companies to fulfil your orders
- With payment processors to securely handle transactions
- With customer support services to manage queries
- With legal or regulatory authorities when required by law
We do not sell or trade your personal information under any circumstances.
6. Data retention
We keep your personal data only for as long as necessary:
- Order history and account data – retained for up to 6 years for accounting and legal compliance
- Marketing preferences – retained until you withdraw consent
- Cookie data – see cookie section below for specific durations
You may request deletion of your data by contacting our customer support.
7. Your rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate information
- Request deletion of your data in certain cases
- Object to or restrict how we process your data
- Withdraw consent for marketing communications
- Lodge a complaint with the UK Information Commissioner’s Office (ICO)
To exercise your rights, email us at:
8. Cookie Policy
Our website uses cookies to enhance user experience and analyse site performance.
What are cookies?
Cookies are small text files placed on your device to collect standard internet log information and visitor behaviour data. They help us understand how visitors use our site and remember your preferences.
Types of cookies we use:
- Essential cookies – Required for site functionality (e.g. shopping cart, login).
- Performance cookies – Help us understand how you interact with the site (e.g. Google Analytics).
- Functionality cookies – Remember your choices, such as language or region.
- Marketing cookies – Used to deliver relevant advertisements and limit ad repetition.
How to manage cookies:
You can manage or disable cookies through your browser settings. Note that blocking essential cookies may affect the functionality of the site.
Most browsers allow you to:
- View what cookies are stored
- Delete specific cookies
- Block all or some cookies
- Set preferences for specific websites
You can also opt out of certain third-party cookies using tools like YourOnlineChoices.
9. Third-party links
Our website may contain links to third-party websites. This Privacy Policy applies only to Alt’s website. We are not responsible for the privacy practices of other sites.
We encourage you to read the privacy statements of any external websites you visit.
10. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of the website implies acceptance of any changes.
11. Contact us
If you have any questions about how we use your data, please contact:
Email:
Phone:
Address:
